A global leader in pharmaceuticals, consumer healthcare and animal health products needed an Integrated Customer View (ICV) to perform CRM and data warehouse activities and arrive at a consistent representation of a customer. Alliance is helping to architect the Integrated Customer View which would be the basis for enterprise reporting.
Business Challenge
- To architect an Integrated Customer View (ICV)
- To bring a common and consistent representation of a customer across operational and decision support systems
- To bring each source and data provider on the same page as far as customer representation is concerned
- Alliance started the process by is creating a customer data repository
- Developed a set of services and business rules to provide a single, consistent view of the customer across the enterprise
- ICV system will be the system of record for customer information by integrating multiple views of customers into a single representation
Business Challenge
- Alliance’s ICV system would enable a consistent view of the customer for business reporting and analytical purposes
- It would provide a platform for integrating disparate operational and third party customer perspectives into a common, or “conformed” customer dimension
- Common customer dimension would then be used as the basis for enterprise reporting
- Expertise in Software Development, custom application development, net application development and the software development process apart from other cross functional areas helped Alliance to ramp up and deliver to client satisfaction.
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Contact Us today to speak to a Practice Leader who can discuss how Alliance's Software Testing and Support Services teams can help you.
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